Crispin Porter’s Bogusky Loves Small Advertising Agencies
April 11, 2009
Ad Age had a great post with Crispin Porter’s Alex Bogusky and in his usual unorthodox way showed some of the great work being done by smaller agencies.
Alex Bogusky on the Stick and Move Agency:
Stick and Move is a real tough agency out of Philly. Steve liked to get out into nature, so it’s not a huge surprise to see the agency doing work on products like Leatherman, Thule racks, Vitaminwater, Hydrapak and Schwinn bikes. I like everything I’ve seen come out of this shop. The only thing about Stick and Move I’m not crazy about is the name.
On a new business model being pioneered by an Ad Agency
Mark Simmons, who used to be the managing director of our L.A. office, has joined a couple of friends to launch a shop called Big Agency Defectors (or BAD) The idea behind BAD is to develop big ad ideas quickly and efficiently without a lot of the baggage involved with many big traditional agencies. They have a simple and pretty cool fee structure, called “20:20:20″: For first-time clients, they will develop three broad creative routes for $20,000, blow any one of them out with specific executions for another $20,000 and then charge a 20% commission on production to produce them. Any twist on the agency model is good in my mind.
